Post by account_disabled on Dec 20, 2023 6:01:38 GMT
Have you ever set up and launched a campaign in Adform, but the line items did not start to appear? We bring you a list of the most common causes of line item inactivity and their easy solutions. image Find out quickly and efficiently where a problem might arise after launching a new campaign in Adform. Set alerts, monitor Real Time report and line item response to bids, review budget limits, delivery schedule, excluded domains, bid amount, targeting, tag activity and set client vertical. All this can cause the inactivity of the set line items. Notice With their help, you can find out in time whether you are drawing the budget in the ideal amount, get information about rejection of banners, clicks without impressions and impressions without clicks, fulfillment of set goals or reaching the limit of tracking points. Alerts can be set in the form of sms and emails at the agency account, client account or campaign level.
You can find other types C Level Executive List of notifications on the Adfomu website . image Real Time Stats Real Time Stats is an overview that helps you find out in real time (15s delay in data) whether a line item is getting impressions and clicks. Properly set targeting should ideally generate data within 5 minutes. If not, start checking for other possible causes of inactivity, see below. image Line item sends/does not send bid responses You can check whether bids are being sent to the auction in ``Stats and report -> Quick Stats -> RTB Costs'', where you can see the number of bids sent by day. As soon as you find out that bids stopped going out on one of the reported days, use the RTB Change Log overview, which will show you what changes took place in the given period. image The most common reasons for inactive bid submissions: Suspension of a line item due to exceeding the campaign budget or account limit.
Time delivery schedule set. Pricing model and low bid at CPM. Targeting domains that are excluded at the whole DSP level or at the line item level through a custom list. Rejected tags for banners, due to violation of one of the advertising policies. Illogical targeting settings. Some SSPs refuse to accept bids due to an unfilled vertical at the client account level. For line items that bid but do not win auctions, the primary causes are: A low CPM bid that is not enough in a competitive auction. The impact page of the ads is not whitelisted on the publisher's side and the tags are therefore blocked. Banners do not support the https protocol. Do you want to eliminate the situations mentioned above? Set up your own reports that will help you easily root out the most common errors. image The mentioned recommendations are based on the presentation of Troubleshooting RTB campaigns by Radka Floreková, who gave a lecture as part of the event called Coworking days.
You can find other types C Level Executive List of notifications on the Adfomu website . image Real Time Stats Real Time Stats is an overview that helps you find out in real time (15s delay in data) whether a line item is getting impressions and clicks. Properly set targeting should ideally generate data within 5 minutes. If not, start checking for other possible causes of inactivity, see below. image Line item sends/does not send bid responses You can check whether bids are being sent to the auction in ``Stats and report -> Quick Stats -> RTB Costs'', where you can see the number of bids sent by day. As soon as you find out that bids stopped going out on one of the reported days, use the RTB Change Log overview, which will show you what changes took place in the given period. image The most common reasons for inactive bid submissions: Suspension of a line item due to exceeding the campaign budget or account limit.
Time delivery schedule set. Pricing model and low bid at CPM. Targeting domains that are excluded at the whole DSP level or at the line item level through a custom list. Rejected tags for banners, due to violation of one of the advertising policies. Illogical targeting settings. Some SSPs refuse to accept bids due to an unfilled vertical at the client account level. For line items that bid but do not win auctions, the primary causes are: A low CPM bid that is not enough in a competitive auction. The impact page of the ads is not whitelisted on the publisher's side and the tags are therefore blocked. Banners do not support the https protocol. Do you want to eliminate the situations mentioned above? Set up your own reports that will help you easily root out the most common errors. image The mentioned recommendations are based on the presentation of Troubleshooting RTB campaigns by Radka Floreková, who gave a lecture as part of the event called Coworking days.