Post by meliiodaas1 on Dec 21, 2023 6:04:18 GMT
proactively in the country Focused on meeting the needs of students and attract more Thai brands as well . Mr. Wichit Kongkaphan, Head of International Business Development, MI GROUP, spoke about the goal of establishing MI Bridge . The first goal was to expand services to cover Thai Brands in the international market. and next goal is to strengthen the MI Bridge in each country To expand the target customer group to International Brands or even Local Brands of that country. They must strengthen their strengths to compete with Local Media Agencies , so the next goal may be to establish MI Vietnam, MI Cambodia, like MI Myanmar was established in the past, and in the past MI Myanmar was strong enough to support the needs . of Thai Brands, International Brands and Local Brands in large quantities. “What is considered an issue? most likely It's a cultural difference because Media Agency is a human-driven business. Our products are recommendations, advice, plans and actions that come from ideas. of teams with different cultures, values, and environments. Which is our duty, which is to think, to predict in advance what will happen.
Problems that may occur during Work with both Thai Phone Number Data and local people to provide Operation or Co-ordination. smoothest and get the work that comes out with the highest efficiency.” Mr. Wichit emphasized that “Although the name has changed to MI Bridge , in terms of Brand Positioning MI Bridge remains the same, namely being a Trusted Advisor because it is our starting point. Under the concept of The Trusted Partner Delivering World-Class Services with True Local Insights, consisting of (1) work standards of each Each country is different. Therefore it is our duty to to raise the level of work as far as possible Customers expect or are accustomed to (2) with the differences in every Context in each country Therefore it is our duty to You must understand the context of the differences and get to the heart of the behavior of administrators. Target group of consumers Therefore, we have been trusted to be Trusted partner from our customers.” For an important strategy that will allow MI Bridge to reach new customer groups. Especially for Thai brands at the Big Company level , there are two approaches : 1) joining the business association Thailand in various countries to go in and introduce yourself Ready to present creative ideas and share knowledge. and various business information To build on each other and 2) create work and create the best experience for with current customers To create automatic word of mouth ( Word of Mouth ) “An example of a customer group that is considered a success story of MI GROUP is working with The Mall Group . It is challenging and very fun work. Because after COVID measures began to relax, tourists began to return. originating in Thailand We have to make sure that tourists Those customers will come to shop at our store, so we have to communicate with them from their country of origin, which our Target has.
Many countries And each country has different media consumption. For example, countries in the Middle East quite like content with news content. Therefore, we must go by doing Advertorial or neighboring countries. Our company will trust the actors. Therefore, using KOLs is the best solution. And we still need to see what angle of content we will do PR Pitching in order for it to catch the eye of the audience. News in each country that has View of Thailand is different. which work in one day In the morning I had to meet online with the Myanmar team, in the afternoon with the Singapore team. and cool with the Dubai team This makes us have to use our skills in adapting and must have a fairly open mind. ” and another customer like Bangkok Airways , which has flight routes in many countries. Both inside and outside the region, MI Bridge reduces pain-points that previously were difficult when having to use local partners in each country. Which is not easy at all, but MI Bridge can be a one stop service and also raise the level of work to be comparable. equal to the international level that comes from the to truly delight in the local market As for the proportion of MI Bridge 's income, it is currently approximately 5% of total income. This is considered to be just the beginning.
Problems that may occur during Work with both Thai Phone Number Data and local people to provide Operation or Co-ordination. smoothest and get the work that comes out with the highest efficiency.” Mr. Wichit emphasized that “Although the name has changed to MI Bridge , in terms of Brand Positioning MI Bridge remains the same, namely being a Trusted Advisor because it is our starting point. Under the concept of The Trusted Partner Delivering World-Class Services with True Local Insights, consisting of (1) work standards of each Each country is different. Therefore it is our duty to to raise the level of work as far as possible Customers expect or are accustomed to (2) with the differences in every Context in each country Therefore it is our duty to You must understand the context of the differences and get to the heart of the behavior of administrators. Target group of consumers Therefore, we have been trusted to be Trusted partner from our customers.” For an important strategy that will allow MI Bridge to reach new customer groups. Especially for Thai brands at the Big Company level , there are two approaches : 1) joining the business association Thailand in various countries to go in and introduce yourself Ready to present creative ideas and share knowledge. and various business information To build on each other and 2) create work and create the best experience for with current customers To create automatic word of mouth ( Word of Mouth ) “An example of a customer group that is considered a success story of MI GROUP is working with The Mall Group . It is challenging and very fun work. Because after COVID measures began to relax, tourists began to return. originating in Thailand We have to make sure that tourists Those customers will come to shop at our store, so we have to communicate with them from their country of origin, which our Target has.
Many countries And each country has different media consumption. For example, countries in the Middle East quite like content with news content. Therefore, we must go by doing Advertorial or neighboring countries. Our company will trust the actors. Therefore, using KOLs is the best solution. And we still need to see what angle of content we will do PR Pitching in order for it to catch the eye of the audience. News in each country that has View of Thailand is different. which work in one day In the morning I had to meet online with the Myanmar team, in the afternoon with the Singapore team. and cool with the Dubai team This makes us have to use our skills in adapting and must have a fairly open mind. ” and another customer like Bangkok Airways , which has flight routes in many countries. Both inside and outside the region, MI Bridge reduces pain-points that previously were difficult when having to use local partners in each country. Which is not easy at all, but MI Bridge can be a one stop service and also raise the level of work to be comparable. equal to the international level that comes from the to truly delight in the local market As for the proportion of MI Bridge 's income, it is currently approximately 5% of total income. This is considered to be just the beginning.