Post by account_disabled on Mar 4, 2024 7:53:18 GMT
To better understand how products appear in SERP (Search Engine Results Page) features, Semrush collected 7,000 SERPs for product-oriented searches to find out which features are most important. SERP Features on Mobile and Desktop Semrush looked at five product features and how they appeared on desktop and mobile: Popular Products, Product Filter, Refine, Buying Guide, and Related Products. img-semblog Among the highlighted SERPs: Most features appear at similar frequencies on both mobile and desktop. Popular Products appear most frequently in 79% of mobile product searches. Product Filter has the largest percentage difference between mobile (36%) and desktop (61%).
The bar chart above can help you make informed decisions about Venezuela Phone Number how to target the features that are most relevant to your ideal customers. Analysis of SERP Features for E-commerce Popular Products Popular Products displays relevant items from various e-commerce stores. An example of the Popular Products layout one Google SERPs. On desktop, the maximum number of items in the product list was 32 , while on mobile there were a maximum of 10 tabs . This means that more products may appear on desktop than when searching on mobile. Performing an audit with Ecommerce Booster can help you create structured data markup so that your products appear more frequently in Popular Products. On average, mobile showed fewer unique shops ( 3 ) than desktop search, which provided 5 . Product Filter The Product Filter feature appears at the top of the SERP on desktop only. It suggests explanatory keywords for your search query. A screenshot of how the Product Filter SERP feature appears on Google for leather products.
Refine The Refine feature contains a list of related search queries that help you narrow down your product search by category. A screenshot of how the Refine SERP feature appears in Google search. Mobile displays up to 36 categories , while desktop displays up to 5 . img-semblog On mobile, the Refine feature is less product-oriented than on desktop and resembles the Related Keywords feature for non-shopping related searches. A screenshot of the Refine this search feature on Google SERPs. Buying Guide The Buying Guide is a list of questions about product features related to your search query. As with the People Asked feature, you can expand each block to learn more about a specific product feature. A screenshot of how a Buying Guide SERP feature appears in search engines. By default, only four items are shown; Click on "Further Considerations" to view additional questions. On average, 7 blocks appear on both mobile and desktop devices. The average number of questions and the median number of questions coincide (7) on both desktop and mobile.
The bar chart above can help you make informed decisions about Venezuela Phone Number how to target the features that are most relevant to your ideal customers. Analysis of SERP Features for E-commerce Popular Products Popular Products displays relevant items from various e-commerce stores. An example of the Popular Products layout one Google SERPs. On desktop, the maximum number of items in the product list was 32 , while on mobile there were a maximum of 10 tabs . This means that more products may appear on desktop than when searching on mobile. Performing an audit with Ecommerce Booster can help you create structured data markup so that your products appear more frequently in Popular Products. On average, mobile showed fewer unique shops ( 3 ) than desktop search, which provided 5 . Product Filter The Product Filter feature appears at the top of the SERP on desktop only. It suggests explanatory keywords for your search query. A screenshot of how the Product Filter SERP feature appears on Google for leather products.
Refine The Refine feature contains a list of related search queries that help you narrow down your product search by category. A screenshot of how the Refine SERP feature appears in Google search. Mobile displays up to 36 categories , while desktop displays up to 5 . img-semblog On mobile, the Refine feature is less product-oriented than on desktop and resembles the Related Keywords feature for non-shopping related searches. A screenshot of the Refine this search feature on Google SERPs. Buying Guide The Buying Guide is a list of questions about product features related to your search query. As with the People Asked feature, you can expand each block to learn more about a specific product feature. A screenshot of how a Buying Guide SERP feature appears in search engines. By default, only four items are shown; Click on "Further Considerations" to view additional questions. On average, 7 blocks appear on both mobile and desktop devices. The average number of questions and the median number of questions coincide (7) on both desktop and mobile.