Post by mdkabila on Mar 11, 2024 3:38:34 GMT
It seems like at Google there's always something new brewing for hotels every week . A few days ago Google declared that it is testing the new Promoted Hotels paid campaigns. With these campaigns, you can make your hotel appear at the top of Google map results . In fact, when entering the hotel search via maps, in some cases it was already possible to see that the first two results were accompanied by the wording Annuncio or Ann. , but nowhere was it available how to appear in those positions.
As reported by the Mirai blog , Google has Denmark Phone Number finally revealed its cards, declaring that what was just a test will soon be a new CPC campaign available to all HPA advertisers , called Promoted Hotels. When the user clicks on the advert, the result will only show the prices of those who won the auction, while the others will be inserted in the "View other rates" drop-down menu. (hover over the image to enlarge) How do Promoted Hotels work? Promoted Hotels will be a subtype of campaign manageable by Google HPA or Google Ads , the new platform soon online that will combine HPA and Adwords. The campaign takes its name from the one that Google launched within the Hotel Finder in 2012 . Today, however, to participate it will be necessary to invest in Google HPA campaigns .
The campaigns will work with a CPC model, which can be modified with a multiplier to increase or decrease the bid based on the target . The hotel obviously will not pay for the first click, the one the user makes to open the complete tab, but only the second, i.e. the one on the price announcement sent to its site. For the moment it is difficult to predict the real costs of these campaigns, but if the results improve the total return of HPA campaigns, it will definitely be worth the investment. Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles.
As reported by the Mirai blog , Google has Denmark Phone Number finally revealed its cards, declaring that what was just a test will soon be a new CPC campaign available to all HPA advertisers , called Promoted Hotels. When the user clicks on the advert, the result will only show the prices of those who won the auction, while the others will be inserted in the "View other rates" drop-down menu. (hover over the image to enlarge) How do Promoted Hotels work? Promoted Hotels will be a subtype of campaign manageable by Google HPA or Google Ads , the new platform soon online that will combine HPA and Adwords. The campaign takes its name from the one that Google launched within the Hotel Finder in 2012 . Today, however, to participate it will be necessary to invest in Google HPA campaigns .
The campaigns will work with a CPC model, which can be modified with a multiplier to increase or decrease the bid based on the target . The hotel obviously will not pay for the first click, the one the user makes to open the complete tab, but only the second, i.e. the one on the price announcement sent to its site. For the moment it is difficult to predict the real costs of these campaigns, but if the results improve the total return of HPA campaigns, it will definitely be worth the investment. Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles.