Post by afifatabassum on Mar 11, 2024 3:55:30 GMT
When we talk about marketing, we talk about a so-called "cascade" process marked by planning, design, approval and launch activities, which follow one another continuously. However, all of this must be contextualized in an increasingly dynamic and frenetic environment , which means that the entire process requires greater reactivity. So why not delve into the world of agile marketing? ” A bit of history... While the concept of agile marketing is quite new, the same cannot be said of the concept of lean more broadly. This approach was born in Japan around the 1970s. Referring to the world of manufacturing, it had the aim of minimizing and eliminating the waste of resources that occurred along the entire supply chain and in the entire production process. The success of this methodology meant that, in the following years, it was applied at all organizational levels, up to the most strategic ones. The result was, therefore, the creation of real lean organizations, which understood the importance of creating value for the customer, organizing all key activities and processes in order to continuously increase it.
The ultimate goal of these organizations is to create the greatest Brazil Phone Number possible value for their customers, using the fewest resources possible and eliminating waste linked to any gaps along the value chain. All this evolved over time, until the development of the " lean startup" movement , born by entrepreneur and author Eric Ries in reference to the development of startup products. The "lean startup" methodology is based on scientific experimentation and the design, development and launch of products continuously and in a short time. Startups need to identify the minimum viable product (MVP) , i.e. the minimum development stage for which the product can be tested or introduced on the market, to then launch it on the market as soon as possible and then begin to obtain feedback from clients.
The "lean startup" methodology is based on three simple principles : Rapid failures : Treat everything as a guess. Instead of using detailed research plans, use educated guesses Agile development : uses a fast and iterative approach in any type of activity, ranging from design, to measurement, to development Efficiency : Test hypotheses, build products, and engage customers as efficiently as possible. In other words, manage financial, social and political resources, so as to obtain the maximum result while spending as little capital as possible. From this we can understand how the "lean startup" methodology represents a real strategic innovation in the way in which products and the market are managed. All this shatters the old “plan-fund-do” paradigm, replacing it with the new and more efficient “build-measure-learn” paradigm
The ultimate goal of these organizations is to create the greatest Brazil Phone Number possible value for their customers, using the fewest resources possible and eliminating waste linked to any gaps along the value chain. All this evolved over time, until the development of the " lean startup" movement , born by entrepreneur and author Eric Ries in reference to the development of startup products. The "lean startup" methodology is based on scientific experimentation and the design, development and launch of products continuously and in a short time. Startups need to identify the minimum viable product (MVP) , i.e. the minimum development stage for which the product can be tested or introduced on the market, to then launch it on the market as soon as possible and then begin to obtain feedback from clients.
The "lean startup" methodology is based on three simple principles : Rapid failures : Treat everything as a guess. Instead of using detailed research plans, use educated guesses Agile development : uses a fast and iterative approach in any type of activity, ranging from design, to measurement, to development Efficiency : Test hypotheses, build products, and engage customers as efficiently as possible. In other words, manage financial, social and political resources, so as to obtain the maximum result while spending as little capital as possible. From this we can understand how the "lean startup" methodology represents a real strategic innovation in the way in which products and the market are managed. All this shatters the old “plan-fund-do” paradigm, replacing it with the new and more efficient “build-measure-learn” paradigm