Post by account_disabled on Nov 23, 2023 3:50:25 GMT
To obtain trademark registration and have strong protection, we suggest carrying out a feasibility analysis before filing the trademark. When you are in the trademark design phase, your trusted lawyer can assist you to verify that the chosen word or figurative trademark has the legal requirements to be registered. The lawyer carries out a feasibility analysis with respect to competitors who could oppose the registration phase and even accuse you of unfair competition if you do not register the trademark. The feasibility analysis has an increasing level of difficulty based on the type of registration you intend to do: Italian, European or international. The brand must also be safeguarded during its life cycle: remember to renew the brand every ten years if you continue to use it and to check that no competitor is entering the market with a brand identical to yours. Do you have a trademark of your own and would like to register it? Let's see together how to protect it.
Types of branding The brands are distinguished first and foremost by their shape. Figurative : consists of a figure or Phone Number List reproduction of real objects. It can be a layout, a font, a color scheme. Denominational : This is usually naming and includes only letters, numbers and standard typographical characters. If we register only a word mark, the color, font and appearance will not be protected. Mixed : contains figurative elements and nominative elements. Three-dimensional : a particular shape. An example of this is the Vespa, whose model is protected as a trademark and therefore cannot be replicated by competitors. Positional : the way a mark is placed on an object. For example, a graphic present in a certain place of a brand of sneakers. Of movement : movement or change of position is protected. For example, a gif like the one from Vodafone. Repeated motifs : a background with identical geometric figures. Colored : a single color or combination of colors. Sound and multimedia brand : they are recently introduced.
Another distinction depends on the owner. Individual brand : identifies a product or service of a brand. For example ACE bleach. This type of brand is not associated with the company so, if the product doesn't work, it can be removed from the market without major repercussions on the brand. Corporate trademark : identifies the brand. Collective brand : guarantees a certain characteristic that several products have in common. For example “pure virgin wool”. This type of mark cannot be affixed by a manufacturer or retailer, but is assigned by personnel responsible for guaranteeing certain quality standards. Is the domain name a trademark? The assignment of a domain name does not give the domain trademark protection. According to the industrial property code, the domain name is a distinctive sign and extensive marketing activity takes place around it. If we want to obtain trademark protection, a specific request must be made to the competent authority for registration.
Types of branding The brands are distinguished first and foremost by their shape. Figurative : consists of a figure or Phone Number List reproduction of real objects. It can be a layout, a font, a color scheme. Denominational : This is usually naming and includes only letters, numbers and standard typographical characters. If we register only a word mark, the color, font and appearance will not be protected. Mixed : contains figurative elements and nominative elements. Three-dimensional : a particular shape. An example of this is the Vespa, whose model is protected as a trademark and therefore cannot be replicated by competitors. Positional : the way a mark is placed on an object. For example, a graphic present in a certain place of a brand of sneakers. Of movement : movement or change of position is protected. For example, a gif like the one from Vodafone. Repeated motifs : a background with identical geometric figures. Colored : a single color or combination of colors. Sound and multimedia brand : they are recently introduced.
Another distinction depends on the owner. Individual brand : identifies a product or service of a brand. For example ACE bleach. This type of brand is not associated with the company so, if the product doesn't work, it can be removed from the market without major repercussions on the brand. Corporate trademark : identifies the brand. Collective brand : guarantees a certain characteristic that several products have in common. For example “pure virgin wool”. This type of mark cannot be affixed by a manufacturer or retailer, but is assigned by personnel responsible for guaranteeing certain quality standards. Is the domain name a trademark? The assignment of a domain name does not give the domain trademark protection. According to the industrial property code, the domain name is a distinctive sign and extensive marketing activity takes place around it. If we want to obtain trademark protection, a specific request must be made to the competent authority for registration.