Post by account_disabled on Jan 22, 2024 8:19:03 GMT
In our case, we will tell you how an online board game store beat Rozetka and reached the top search results in less than 6 months using standard promotion approaches. Title : "House of Games". Domain registration date : 2013 Business topic : board games. Promotion region : all of Ukraine. Goals : exceed last year's traffic results, stop the drawdown. Services : comprehensive promotion. Niche : The topic is aimed at consumers of a wide age category. Our results : we improved the visibility of the online store based on requests, exceeded the traffic plan. Client's main pains "House of Games" is an online store specializing in the sale of board games for users of different age categories. Physically it is located in the city of Dnieper, but activities are carried out throughout Ukraine. Despite the fact that the niche is not very competitive, it also has its leaders. Also, in the race for target audience, you should take into account popular marketplaces. The domain for the site was registered in 2013, it gradually developed and built up a customer base. But in recent months, declines in positions and targeted traffic have begun.
The client turned to us for SEO promotion and optimization services in order to stren B2B Email List gthen the resource’s position in the top search engine and ensure its growth. Features of choosing a strategy The main problem of the “House of Games” website was the drawdown caused by the development of competitors. Therefore, we first decided to study them, determine the starting points of growth and the mistakes made. This information would allow us to select the most effective tools and methods to solve the problem. Secondly, we decided to perform a comprehensive audit of the client’s web resource in order to understand the intricacies of external and internal optimization. From our own experience we already know that problems are often located in these areas. Weaknesses and problems During the analysis, the first thing that became clear was that the client’s website had an insufficiently developed link profile. There were problems not only with the volume, but also with the quality of donor sites. Situations like this are common. Often the link profile is not taken into account, but in vain, because this is one of the most important ranking parameters.
For confirmation, you can take a look at the research from Moz: Weaknesses and problems The first positions are occupied by external links. This takes into account their authority, the number of domains and incoming anchors. The second problem of the client’s website is incorrect micro-markup and the absence of important attributes such as title and alt in pictures, tags in pagination (such as follow, noindex, etc.). We also analyzed the internal content and found that the texts on the pages and meta tags were missing important keys (partially or even completely). The third is low download speed. Because of this, rankings deteriorate, plus the user experience decreases due to slow display of content. Our solutions Having identified the main problems, we developed a strategy to solve them. Our specialists divided the entire range of work into 5 stages according to importance. Stage 1: Link Building To implement this work, we have chosen the safest method, deciding to post publications on trust sites. The strategy is based on diluting anchor links with crowd links. Useful : crowd links are links left by real audiences on message boards or forums, on social networks or reviews on websites,
The client turned to us for SEO promotion and optimization services in order to stren B2B Email List gthen the resource’s position in the top search engine and ensure its growth. Features of choosing a strategy The main problem of the “House of Games” website was the drawdown caused by the development of competitors. Therefore, we first decided to study them, determine the starting points of growth and the mistakes made. This information would allow us to select the most effective tools and methods to solve the problem. Secondly, we decided to perform a comprehensive audit of the client’s web resource in order to understand the intricacies of external and internal optimization. From our own experience we already know that problems are often located in these areas. Weaknesses and problems During the analysis, the first thing that became clear was that the client’s website had an insufficiently developed link profile. There were problems not only with the volume, but also with the quality of donor sites. Situations like this are common. Often the link profile is not taken into account, but in vain, because this is one of the most important ranking parameters.
For confirmation, you can take a look at the research from Moz: Weaknesses and problems The first positions are occupied by external links. This takes into account their authority, the number of domains and incoming anchors. The second problem of the client’s website is incorrect micro-markup and the absence of important attributes such as title and alt in pictures, tags in pagination (such as follow, noindex, etc.). We also analyzed the internal content and found that the texts on the pages and meta tags were missing important keys (partially or even completely). The third is low download speed. Because of this, rankings deteriorate, plus the user experience decreases due to slow display of content. Our solutions Having identified the main problems, we developed a strategy to solve them. Our specialists divided the entire range of work into 5 stages according to importance. Stage 1: Link Building To implement this work, we have chosen the safest method, deciding to post publications on trust sites. The strategy is based on diluting anchor links with crowd links. Useful : crowd links are links left by real audiences on message boards or forums, on social networks or reviews on websites,