Post by account_disabled on Jan 23, 2024 10:14:01 GMT
Communication with the Ukrainian audience during the war is one of the challenges for teams of many businesses. After several unsuccessful examples on social networks, the question arises: how to build a dialogue correctly, what to talk about and how not to cross the same “borders”? In the interview, we talked with the director of corporate communications of the domestic pharmaceutical company Darnitsa, Vasily Hubarts , about the formation of content in crisis situations, the need to talk about the social responsibility of business and charity, as well as scaling communications using the example of real cases of Darnitsa.
Interview Darnytsia Transparent business Buy Bulk SMS Service and changing the communication strategy of Darnitsa How to correctly demonstrate your own position and social responsibility, which has become a new trend in the development of Ukrainian business today? A business that is not socially responsible today cannot be viable in today's world. Today you cannot speculate on painful or sensitive topics. Businesses must be transparent in reporting, communications and activities.
If we talk about charity as a component of social responsibility, then it is right for a business to look for projects related to its activities. For example, after the start of a full-scale war, Darnitsa focused on charitable assistance in the form of medicines. During this time, we donated 2.4 million packages to the charitable needs of various organizations, institutions, and foundations. The total amount of assistance amounted to more than UAH 215 million. Has Darnitsa's communication strategy changed since the start of the full-scale invasion? If so, how? Of course it has changed.
Interview Darnytsia Transparent business Buy Bulk SMS Service and changing the communication strategy of Darnitsa How to correctly demonstrate your own position and social responsibility, which has become a new trend in the development of Ukrainian business today? A business that is not socially responsible today cannot be viable in today's world. Today you cannot speculate on painful or sensitive topics. Businesses must be transparent in reporting, communications and activities.
If we talk about charity as a component of social responsibility, then it is right for a business to look for projects related to its activities. For example, after the start of a full-scale war, Darnitsa focused on charitable assistance in the form of medicines. During this time, we donated 2.4 million packages to the charitable needs of various organizations, institutions, and foundations. The total amount of assistance amounted to more than UAH 215 million. Has Darnitsa's communication strategy changed since the start of the full-scale invasion? If so, how? Of course it has changed.