Post by account_disabled on Jan 27, 2024 4:03:16 GMT
Do you admire traffic peaks in Google Analytics? Are you reveling in incessant calls? Don't rush to rejoice. Chickens are counted in the fall, and the effectiveness of advertising is based on sales or at least targeted conversions. Therefore, as they say, trust, but verify. Find out what signs you can use to understand that campaigns are not generating leads, but only creating visibility. Reading time: 9 minutes Sign #1: Suspiciously high traffic Popular types of fraud What to do Sign #2: High bounce rate What to do Sign No. 3. Strange calls What to do Sign #1: Suspiciously high traffic Oddly enough, high attendance is sometimes a reason to be wary. Let's be realistic: is your product really so in demand that advertising brings in a lot of traffic? Selling handmade rag dolls, it is difficult to get 1000 unique visitors per day.
It’s possible, of Fax Lists course, but “who are all these people?” There is such a thing as fraud, which in English is translated as “fraud.” Let's say you launched an advertisement and are already rubbing your hands, but you only get an increase in traffic and zero sales. This can happen because the site receives “black”, relatively “white” and even “dead” traffic. But for the customer the essence is the same - it does not pay off. Let's look at this in more detail. Popular types of fraud Motivated traffic - everyone has encountered it at least once in their life. The simplest example is to earn some currency in a game or points on a dating site, you need to follow a link, like it, etc. Sometimes you can get real money this way. Here is an example of a standard text that extols the advantages of such “work”: Incentivized traffic It seems like the visitors are real, and such traffic is considered conditionally “white”, but the customer still suffers losses. Bots are programs that imitate the behavior of a real person on a website.
The most primitive ones simply follow the advertisement. More advanced ones follow an algorithm of a sequence of actions that can be repeated thousands of times. Toolbars are initially an extended toolbar in the browser. But a malicious toolbar is a virus that starts showing annoying ads instead of websites. For example, porn banners, pop-ups with advertising for online stores, or ads in the spirit of “Shock! An old-fashioned way to get rid of baldness in 1 day. All you need is...” Appears on the device after installing dubious files and applications. Some users automatically or out of curiosity click on such advertisements, and the site receives low-quality traffic. It also happens that the flow of visitors is caused by incorrect advertising settings. For example. you sell prefabricated bathhouses made of timber and are promoted simply by the word “baths”. This overly broad query will cause your ad to be shown to the widest possible audience.
It’s possible, of Fax Lists course, but “who are all these people?” There is such a thing as fraud, which in English is translated as “fraud.” Let's say you launched an advertisement and are already rubbing your hands, but you only get an increase in traffic and zero sales. This can happen because the site receives “black”, relatively “white” and even “dead” traffic. But for the customer the essence is the same - it does not pay off. Let's look at this in more detail. Popular types of fraud Motivated traffic - everyone has encountered it at least once in their life. The simplest example is to earn some currency in a game or points on a dating site, you need to follow a link, like it, etc. Sometimes you can get real money this way. Here is an example of a standard text that extols the advantages of such “work”: Incentivized traffic It seems like the visitors are real, and such traffic is considered conditionally “white”, but the customer still suffers losses. Bots are programs that imitate the behavior of a real person on a website.
The most primitive ones simply follow the advertisement. More advanced ones follow an algorithm of a sequence of actions that can be repeated thousands of times. Toolbars are initially an extended toolbar in the browser. But a malicious toolbar is a virus that starts showing annoying ads instead of websites. For example, porn banners, pop-ups with advertising for online stores, or ads in the spirit of “Shock! An old-fashioned way to get rid of baldness in 1 day. All you need is...” Appears on the device after installing dubious files and applications. Some users automatically or out of curiosity click on such advertisements, and the site receives low-quality traffic. It also happens that the flow of visitors is caused by incorrect advertising settings. For example. you sell prefabricated bathhouses made of timber and are promoted simply by the word “baths”. This overly broad query will cause your ad to be shown to the widest possible audience.