Post by account_disabled on Mar 4, 2024 6:58:50 GMT
Experts confirm how e-commerce is recording an unprecedented growth rate, thanks to the radical change in the habits of Italian consumers. This data opens the doors to new possibilities for companies: discover with us the potential of e-commerce and how to exploit this new trend to boost your business. E-COMMERCE IN ITALY: SOME NUMBERS The data speaks clearly: in 2016 more than 18 million Italians purchased goods and services through e-commerce . They represent approximately 61% of internet users, for a total turnover of around 19 billion euros. A continuously expanding market, especially if you look at the forecasts for next year, which estimate a further 20% increase in Italian e-commerce. Yet the possibilities offered by the electronic purchasing business do not seem to be understood by companies as quickly as so-called e-shoppers.
Suffice it to say that online commerce in Italy has Denmark Phone Number only been implemented by 40,000 companies, compared to 800,000 in France. We are therefore talking about potential that is still unexpressed and waiting to be seized WATCH OUT FOR MOBILE DEVICES The data shows how the internet has radically changed the consumption habits of Italians, who increasingly favor online shop windows over physical stores: the latter saw a 0.5% drop in sales in 2016. The majority of online shoppers can be considered "addicted e-shoppers" with an average of 3 purchases per quarter, while the remainder make at least 1 online purchase every 3 months. And smartphones and tablets are the real driving force for online purchases! For this reason, the need to build "mobile friendly" sites that allow easy navigation via smartphones and tablets and that make it easier for the user to search for products and services, with simple, intuitive and secure transaction methods, is growing more and more. BUT WHAT ARE THE LEADING SECTORS? The number of online transactions is growing, as are the sectors in which it is possible to purchase goods and services from the comfort of home with one click.
In fact, in addition to tourism and Made in Italy, "traditionally" devoted to e-commerce, there are sectors considered by analysts as "emerging". These new fields will see double-digit increases in the online sales sector in the coming years. This is the case of Food&Grocery which, thanks to the growing attention by consumers to the quality of food and organic origin, has already seen a 30% increase in online purchases in 2016 and seems destined to grow more and more. Despite the still limited diffusion, analysts believe that the foundations have now been laid for solid growth in the Food & Grocery sector for e-commerce. An opportunity to seize as soon as possible! HOW TO MAKE YOUR E-COMMERCE MORE PERFORMING The Italian consumer has become increasingly sophisticated in purchasing products online. Look for ease of use, especially on mobile, and offers optimized according to your desires and needs. For this reason it is important that your site is well positioned on the main search engines, to intercept potential customers. Furthermore, monitoring and analyzing data is essential to understand how your users behave and implement the best strategies. It is necessary to optimize the use of the site, design the content architecture, monitor user behavior when purchasing the product. In summary: make the so-called " user experience " unique.
Suffice it to say that online commerce in Italy has Denmark Phone Number only been implemented by 40,000 companies, compared to 800,000 in France. We are therefore talking about potential that is still unexpressed and waiting to be seized WATCH OUT FOR MOBILE DEVICES The data shows how the internet has radically changed the consumption habits of Italians, who increasingly favor online shop windows over physical stores: the latter saw a 0.5% drop in sales in 2016. The majority of online shoppers can be considered "addicted e-shoppers" with an average of 3 purchases per quarter, while the remainder make at least 1 online purchase every 3 months. And smartphones and tablets are the real driving force for online purchases! For this reason, the need to build "mobile friendly" sites that allow easy navigation via smartphones and tablets and that make it easier for the user to search for products and services, with simple, intuitive and secure transaction methods, is growing more and more. BUT WHAT ARE THE LEADING SECTORS? The number of online transactions is growing, as are the sectors in which it is possible to purchase goods and services from the comfort of home with one click.
In fact, in addition to tourism and Made in Italy, "traditionally" devoted to e-commerce, there are sectors considered by analysts as "emerging". These new fields will see double-digit increases in the online sales sector in the coming years. This is the case of Food&Grocery which, thanks to the growing attention by consumers to the quality of food and organic origin, has already seen a 30% increase in online purchases in 2016 and seems destined to grow more and more. Despite the still limited diffusion, analysts believe that the foundations have now been laid for solid growth in the Food & Grocery sector for e-commerce. An opportunity to seize as soon as possible! HOW TO MAKE YOUR E-COMMERCE MORE PERFORMING The Italian consumer has become increasingly sophisticated in purchasing products online. Look for ease of use, especially on mobile, and offers optimized according to your desires and needs. For this reason it is important that your site is well positioned on the main search engines, to intercept potential customers. Furthermore, monitoring and analyzing data is essential to understand how your users behave and implement the best strategies. It is necessary to optimize the use of the site, design the content architecture, monitor user behavior when purchasing the product. In summary: make the so-called " user experience " unique.