Post by ivykhan885 on Mar 5, 2024 10:26:53 GMT
Much of the time spent trying to understand what works comes from analyzing what doesn't work. This is why marketers delve into comparative analyzes between annual projections and actual data and use statistics as an operational measure. The target? Try to make every B2B marketing initiative more effective and targeted , always comparing the data to obtain an effective and demonstrable ROI. In this post I will try to highlight some of the tactics that brought the best results in 2016, to offer you some food for thought for planning next year's strategy: Email will become increasingly important Customization is a must Marketing and sales alignment Mobile optimization Videos, videos and more videos What to strengthen in B2B Marketing in 2017? #1: EMAIL WILL BECOME MORE AND MORE IMPORTANT Email marketing has proven to be 40 times more effective than Facebook and Twitter. Without mincing words, it is one of the most powerful tools available to marketing professionals to achieve results even with a limited budget. Even if you remember nothing else of what you read in this article, keep in mind that marketing automation in 2017 will become the new standard for qualifying leads, engaging prospects and shortening sales cycles . “Over 75% of email campaign revenue is generated from personalized,
tailored messages, rather than generic, off-the-shelf campaigns” – Source: DMA If you're not sure what the right starting point is for your B2B digital marketing strategy , start with emails. Why? The answer is simple: it is one of the most effective tools, especially when compared to its costs (assuming that you already have a large database of contacts). To find out how to run and measure successful B2B email marketing campaigns, download our free eBook here! With a little initial effort in setting up your marketing automation platform it will be easy to monitor the health of your contact lists without having to sacrifice quality or additional work. “Companies that excel at lead nurturing obtain 50% more sales-ready prospects, with a 33% cut in costs” – Source: Forrester Research Australia Telegram Number Data Understanding the paths of converting visitors into leads and optimizing automation mechanisms are vital to meeting the needs of potential customers. Download the ebook If a user subscribes to your company blog , try sending them an automatic thank you email in which you suggest some of your most popular articles. You can also make this communication recurring, every 6 months or once a year. If a lead has downloaded two premium pieces of content, send them a message to inform them of the possibility of downloading a third piece, still related to the topic of their interest.
This will encourage him to take a step forward in the buyer's journey, the purchasing process. If a visitor doesn't interact with your company site for some time, you can send them a short email inviting them to return, including a list of what's new in their absence. If you want to find out how to turn your site into a marketing machine, download our FREE guide by clicking here. For email campaigns, always use simple and easy-to-read templates, but above all put the visitor's experience at the center of attention , even in automatic processes. Once this delicate step has been completed, you can focus solely on analyzing what is working and what isn't to refine your strategy. CUSTOMIZATION IS A MUST “Emails with the : custom subject field are 26% more likely to be opened” – Source: Experian Whatever B2B marketing tool you want to consider in 2017, the importance of personalization cannot be ignored. The approach you take to attract prospects, leads and customers has a strong impact on their user experience and future interactions with your digital content. Make sure you include enough customization to create an experience aligned with their needs.
tailored messages, rather than generic, off-the-shelf campaigns” – Source: DMA If you're not sure what the right starting point is for your B2B digital marketing strategy , start with emails. Why? The answer is simple: it is one of the most effective tools, especially when compared to its costs (assuming that you already have a large database of contacts). To find out how to run and measure successful B2B email marketing campaigns, download our free eBook here! With a little initial effort in setting up your marketing automation platform it will be easy to monitor the health of your contact lists without having to sacrifice quality or additional work. “Companies that excel at lead nurturing obtain 50% more sales-ready prospects, with a 33% cut in costs” – Source: Forrester Research Australia Telegram Number Data Understanding the paths of converting visitors into leads and optimizing automation mechanisms are vital to meeting the needs of potential customers. Download the ebook If a user subscribes to your company blog , try sending them an automatic thank you email in which you suggest some of your most popular articles. You can also make this communication recurring, every 6 months or once a year. If a lead has downloaded two premium pieces of content, send them a message to inform them of the possibility of downloading a third piece, still related to the topic of their interest.
This will encourage him to take a step forward in the buyer's journey, the purchasing process. If a visitor doesn't interact with your company site for some time, you can send them a short email inviting them to return, including a list of what's new in their absence. If you want to find out how to turn your site into a marketing machine, download our FREE guide by clicking here. For email campaigns, always use simple and easy-to-read templates, but above all put the visitor's experience at the center of attention , even in automatic processes. Once this delicate step has been completed, you can focus solely on analyzing what is working and what isn't to refine your strategy. CUSTOMIZATION IS A MUST “Emails with the : custom subject field are 26% more likely to be opened” – Source: Experian Whatever B2B marketing tool you want to consider in 2017, the importance of personalization cannot be ignored. The approach you take to attract prospects, leads and customers has a strong impact on their user experience and future interactions with your digital content. Make sure you include enough customization to create an experience aligned with their needs.