Post by zahidislam on Mar 10, 2024 7:03:58 GMT
2023 will be the year of the " evolved traveller ", says the Trends Report 2023 created by Hilton. The well-known hotel company has just published the results of a survey regarding travel trends for the new year, summarizing the wishes of holidaymakers globally in a precise and detailed analysis . 2022 represented the real restart of tourism after two years of the pandemic. Right from the start, the post-covid traveler showed that he was more aware of the importance of travel and that he had different needs compared to pre-pandemic; in fact there was talk of a " changed traveller ". Vacationers in 2022 have continually sought out new experiences around the world and had the chance to reconnect with the people and places they love. According to Hilton's forecasts, 2023 will see a further evolution of the profile of the post-covid traveller , who will be increasingly optimistic and eager to make the most of new experiences and adventures. Let's now see what the major trends emerged among the people interviewed. 1. The desire for deeper human experiences and connections grows In 2023, travel becomes the means to discover new cultures and traditions .
In fact, 49% of those surveyed show the desire to immerse Australia Phone Number themselves in the folklore of the place they are visiting, tasting local products and coming into contact with native people. Another 40% are interested in personalized access to unique experiences or activities , such as shows, events, spa treatments or courses. In general, travel is seen as a way to create deeper bonds with family and friends, but also with other people or with the planet itself. Travelers are therefore looking for significant changes through more engaging travel experiences. 2. Maximum attention to wellness Wellness continues to be a priority for the 2023 traveler. According to data reported by Hilton, approximately half of those surveyed are looking for solutions that allow them to relax and focus on their physical and mental well-being . For this reason, among the major interests of new travelers we find facilities with spa and/or gym , where they can combine a holiday with care for the body and mind. Mental health appears to be an important factor that determines the choice to move for around 35% of survey respondents, while a good 49% look for an opportunity to get away from work. 3. The new traveler wants to be pampered The concept of a holiday as a relaxing escape also includes the desire to receive maximum attention and care in the chosen destination.
86% of survey participants said they appreciated a personalization of the service when travelling, for example in the menu offered at the restaurant or in the activities to be done. Another 25% say they want constant commitment from travel and hospitality operators in satisfying their personal needs , perhaps allowing them to bring their four-legged friends with them on holiday or, in the case of families, offering comfort designed for those traveling with children. Furthermore, the travelers of tomorrow want to feel appreciated for their loyalty : 42% of those interviewed indicate that the presence of loyalty programs , such as the accumulation/refund of points and any benefits, directly influences the choice of the structure in which to stay. 4. Travel without worries The latest trend highlighted by the Hilton report is the ease of travel , or the certainty of being able to move without encountering difficulties. 9 out of 10 respondents said that in 2023 they will look for at least one customizable aspect in their holidays and 26% of them predict that technology will play a fundamental role when choosing the hotel to stay in. So the association technology = carefree travel returns .
In fact, 49% of those surveyed show the desire to immerse Australia Phone Number themselves in the folklore of the place they are visiting, tasting local products and coming into contact with native people. Another 40% are interested in personalized access to unique experiences or activities , such as shows, events, spa treatments or courses. In general, travel is seen as a way to create deeper bonds with family and friends, but also with other people or with the planet itself. Travelers are therefore looking for significant changes through more engaging travel experiences. 2. Maximum attention to wellness Wellness continues to be a priority for the 2023 traveler. According to data reported by Hilton, approximately half of those surveyed are looking for solutions that allow them to relax and focus on their physical and mental well-being . For this reason, among the major interests of new travelers we find facilities with spa and/or gym , where they can combine a holiday with care for the body and mind. Mental health appears to be an important factor that determines the choice to move for around 35% of survey respondents, while a good 49% look for an opportunity to get away from work. 3. The new traveler wants to be pampered The concept of a holiday as a relaxing escape also includes the desire to receive maximum attention and care in the chosen destination.
86% of survey participants said they appreciated a personalization of the service when travelling, for example in the menu offered at the restaurant or in the activities to be done. Another 25% say they want constant commitment from travel and hospitality operators in satisfying their personal needs , perhaps allowing them to bring their four-legged friends with them on holiday or, in the case of families, offering comfort designed for those traveling with children. Furthermore, the travelers of tomorrow want to feel appreciated for their loyalty : 42% of those interviewed indicate that the presence of loyalty programs , such as the accumulation/refund of points and any benefits, directly influences the choice of the structure in which to stay. 4. Travel without worries The latest trend highlighted by the Hilton report is the ease of travel , or the certainty of being able to move without encountering difficulties. 9 out of 10 respondents said that in 2023 they will look for at least one customizable aspect in their holidays and 26% of them predict that technology will play a fundamental role when choosing the hotel to stay in. So the association technology = carefree travel returns .